Published October 17, 2025
Look, here's what I do...
I help gym owners make a crap-ton of money.
Like, seriously high cash flow.
The kind where you're not stressed about payroll every month.
Now... you might be wondering who the hell I am to say this.
Fair question.
So here's my deal:
Company #1: Built an esports coaching business. Sold it to Dell. Made 7 figures.
Company #2: Opened a gym in San Antonio. Grew it. Sold it. Another 7 figures.
Company #3: Marketing agency for fitness businesses.
Managed over $30 million in ad spend.
Had 300+ clients. Barely anyone left (1.7% churn).
Ran it for 4 years. Sold it in April 2025. Multi 7-figures.
And I've done it both ways, dude.
Organic growth (no ads). And paid ads from day one.
I know what works and what's a waste of money.
"Cool story, bro... but who have you actually helped?"
Glad you asked.
Dr. John Dougherty went from 1 gym to 7. Opened 4 in one year. Wild.
Devin Gage hit $1.25M at his first location, then opened 9 more in 2 years.
Rick Mayo? Dude opened 100 gyms in 3 years. Has 300 more planned.
Jeff Tomaszewski launched his franchise and had 5 locations open in 6 months.
Jason DeRose was stuck at 2 locations for 15 years. We fixed his lead gen. He's scaling now.
Mike Arce owned a huge agency but couldn't crack his own franchise. We helped him open 2.
Forrest Walden was stalled at 35 franchise locations. We unstuck him.
Mike Ercolano opened location #3. Profitable from day one.
Max Gomez opened 2 and 3. Both profitable immediately.
Dr. Tyler Bordick got 70 clients in 4 months. Not bad.
Plus hundreds of other gym owners worldwide.
Look, I can't share everyone's exact numbers (privacy and all that).
But here's what I can tell you:
Every single person on that list does at least $75k/month.
Most opened multiple locations. Profitable from day one.
So who can I help?
Real talk:
People doing $20k/month or more in their business.
"Chad Blair opened his first gym and was waitlisted within 5 months."
People who want to grow their business past $50k per month profitably.
"Mike Ercolano scaled from struggling to multiple profitable locations."
People who already have a successful profitable business that want to increase profit and scale to multiple locations.
"Dr. John Dougherty went 1 to 7 gyms. Devin Gage opened 9 more in 2 years. Rick Mayo opened 100 gyms in 3 years."
Here's the thing...
These people I worked with? They're smart.
They just didn't know what they didn't know.
And that gap in knowledge was costing them hundreds of thousands of dollars.
Maybe millions.
So here's my question for you:
How much is that costing YOU?
Now... who CAN'T I help?
Let's be real for a sec.
If you're broke and can't invest in yourself... I can't help you. (This isn't free, man.)
If you don't get that taking risks is part of winning... I can't help you.
If you're the type who thinks about stuff but never actually DOES anything... yeah, I can't help you either.
Everyone else? I can probably help.
Even if you've been stuck at the same revenue for years.
Even if you have no idea what to do next.
How I help people...
DIY Group
Group calls, training program, curriculum access
DWY One-to-One Coaching
Everything in DIY, plus anytime 1-on-1 calls with Will
So here's the deal with what I actually do:
I sell training and coaching.
It helps you skip years of painful learning.
So you don't plateau. So you don't get stuck.
And so you can build a business that runs without you babysitting it 24/7...
...while printing money.
Which gives you freedom. Time. Options.
Look, I've literally done exactly what you're trying to do.
Three times.
So it kinda makes sense for us to work together, right?
I'll just show you exactly how to do it.
Step by step.
Alright, so what's next?
Book a call. Click the button below.
It's not a sales call. I promise.
We'll just talk. See if we're a good fit.
If we are? Cool. We'll work together.
If not? Also cool. No hard feelings.
And if we DO work together, I'll tell you which program makes the most sense for where you're at.
Thanks for reading all the way to the end, by the way.
Most people don't.
Talk soon.